Shades of Jade

Branding | Logo | Print Collateral | Signage | Illustration | Social Media Graphics | Flags

Shades of Jade is a specialist Pounamu store in Mawhera (Greymouth). They showcase high quality West Coast Pounamu jewellery and sculptures.

Catherine wanted a brand design that was not pretentious or overwhelming. But where the jade would be the focal point, "Taonga, a treasure to be cherished or a gifted treasure.” And it would not be your typical generic Jade shop branding. It's low-key and simple, and I think it works beautifully ♡